Could European Flax be the Champion of Sustainable Development? The BAROMETER OF EUROPEAN FLAX 2015 offers an original insight.
FLAX HELPS THE PLANET TO BREATHE
Every year, the growing of Flax in Europe results in the capture of 250,000 tons of CO2, which is a saving equivalent to driving a Renault Clio around the earth 62,000 times.
RAIN WATER IS ENOUGH FOR EUROPEAN FLAX!
If tomorrow, all French people bought a linen shirt instead of a cotton one, it would save the equivalent of all of Paris’s drinking water for a year. Another striking point to the argument: buying a linen shirt corresponds to a saving of thirteen 1.5 litre bottles of water!
With 81,300 hectares of flax fibre cultivated in 2014 amounting to 80% of the world’s production, Europe is the N°1 name when it comes to this Continental speciality. The growing area extends from Caen to Amsterdam and boasts the same environmental virtues: zero irrigation, zero defoliant, zero waste, but especially ZERO GMO.
HAS EUROPEAN FLAX ALWAYS BEEN THE FIBRE OF THE FUTURE?
Between product performance and market reality, flax composites are poised to make a decisive leap. What is a composite? Two or more materials that by combining their properties create new ones. By incorporating technical flax textile fibres in these new-generation composites, the resulting reduction in weight, for the same strength level, leads to a reduction in fuel consumption.
LINEN, A FIBRE FOR DEMANDING CONSUMERS
Purchasers of linen are a reflection of the product they’re buying: twice as committed as the rest of the population (29% vs 14%), they carefully read the labels, and 61% say they are ready to pay more for a certified product, contributing to the emergence of a new collaborative society through the exchange of goods and services (22% vs 14%). A pioneering population in line with the demands of societal change: naturalness and comfort, local and renewable resources, bio-sourced innovation and durability!