Could European Flax be the Champion of Sustainable Development? The BAROMETER OF EUROPEAN FLAX 2015 offers an original insight.<\/p>\n
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Every year, the growing of Flax in Europe results in the capture of 250,000 tons of CO2, which is a saving equivalent to driving a Renault Clio around the earth 62,000 times.<\/p>\n
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If tomorrow, all French people bought a linen shirt instead of a cotton one, it would save the equivalent of all of Paris\u2019s drinking water for a year. Another striking point to the argument: buying a linen shirt corresponds to a saving of thirteen 1.5 litre bottles of water!<\/p>\n
With 81,300 hectares of flax fibre cultivated in 2014 amounting to 80% of the world\u2019s production, Europe is the N\u00b01 name when it comes to this Continental speciality. The growing area extends from Caen to Amsterdam and boasts the same environmental virtues: zero irrigation, zero defoliant, zero waste, but especially ZERO GMO.<\/p>\n
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Between product performance and market reality, flax composites are poised to make a decisive leap. What is a composite? Two or more materials that by combining their properties create new ones. By incorporating technical flax textile fibres in these new-generation composites, the resulting reduction in weight, for the same strength level, leads to a reduction in fuel consumption.<\/p>\n
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Purchasers of linen are a reflection of the product they\u2019re buying: twice as committed as the rest of the population (29% vs 14%), they carefully read the labels, and 61% say they are ready to pay more for a certified product, contributing to the emergence of a new collaborative society through the exchange of goods and services (22% vs 14%). A pioneering population in line with the demands of societal change: naturalness and comfort, local and renewable resources, bio-sourced innovation and durability!<\/p>\n
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